Marketing Minutes: The top 10 laws of social media – Rental Pulse

Social Media Marketing

March 2018

Social media marketing has become a standard for businesses large and small. It allows a business to communicate directly with customers on a more informal level and encourages consumers to engage with their favorite companies. While social media is a great tool, it can be difficult to manage and maximize the benefits if you’re not following some simple best practices. Here is a list that many social media experts refer to as the top 10 laws of social media.

  • Listening: Social media is a two-way street. It’s not just enough to just put out your message, you must take the time to join in with the discussion and learn what is important to your audience.
  • Focus: Build consistent and focused content across all of the social media platforms that you use. Trying to build a different message or different image to satisfy specific market segments dilutes your brand.
  • Quality: Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content than 10,000 connections who disappear after connecting with you the first time.
  • Patience: Success will take time. It is important that any business trying to launch a successful social media presence understands that it will take both time and commitment to see success on social media.
  • Compounding: If you publish quality content and work to build your online audience of quality followers, they’ll share it with their own social network across various platforms.
  • Influencers: Find the influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
  • Value: Resist the urge to use social media as a one-way street to simply sell your product. Give your customers a selection of interesting content that adds value to them, which will create brand loyalty. 
  • Acknowledgement: Make your audience feel valued and important to you by simply paying attention to them, and addressing their questions, concerns and suggestions.
  • Accessibility: Don’t publish your content and then disappear — be available. That means you need to consistently publish content and participate in conversations. Followers won’t hesitate to replace you if you disappear for weeks or months.
  • Reciprocity: You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

There is no denying that social media is a powerful marketing tool for any business, but only when done well. These “laws” are easy to implement and will ensure the success of your efforts.

For additional information and resources on marketing, visit Marketing Minutes at These short videos and supporting resources can help American Rental Association (ARA) members develop or enhance marketing initiatives.


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Produced by Rental Management Group. Copyright © 2018 Rental Pulse all rights reserved

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